Is it okay to be personal when using social media for biz?

Can you be personal AND professional in social media?

There’s a lot of beef out there about whether a business should be personal or strictly professional in social media. Well I believe that social media is about conversations, and people have conversations with other people, not faceless corporations. So you can be BOTH! You have to be transparent, real, genuine, relatable, but you can set limits and boundaries too so that you keep a professional image for your business. But thinking that there can be NO PERSONAL aspect to social media for your business is a lie that will get you nowhere if you choose to believe it. You need to come across as a real person talking with people, not AT them, unlike the traditional one-way marketing of the past… EMBRACE TODAY and let yourself get on board with new ways of doing business, the world is changing, your business should too!

It’s called SOCIAL media for a reason….


1. Never Spam!
Do not greet new friends with a pitch or your product or opportunity (people get a million of those every day). It is especially rude and unprofessional to post biz-op ads on someone’s personal profile wall. This is just like walking into someone’s house without invitation and pitching your business while they are entertaining family and friends or business associates of their own! This makes you stand out as an amateur.

2. Personalize your profile.
Do not make your profile look like a biz-opp ad or product ad. Make it PERSONAL… it makes it easy for someone to reach out and start a conversation. Don’t just talk about your biz on your profile; talk about your interest, your history, things you love, triumphs, etc. There are plenty of people/companies out there that do what you do… but only one YOU. Don’t be afraid to talk about yourself on your profile; that’s what it’s there for! Those details are the conversation hooks for folks who’ve just met you. Add photos — People love pictures. Create visual conversation hooks by posting photos of yourself at events or trying something new. Also find a way to visually showcase your work. Posting examples and clips of projects keeps you fresh in the minds of your friends and followers.

3. Build Relationships.
First and Foremost! Do this through personal contact, both online and ultimately on the phone or in person if you truly plan on long term business relationships. Relationships come first in social media as a given, business second! Make comments on others posts, vote and promote their content. Follow up with and thank everyone who promotes your content or comments on your posts.

4. Provide Value.
Give value for Free – your content / information must be at least one of the 3 E’s; Entertaining, Educational or Enlightening, even if it is from another source (just give credit to that source). GIVE, GIVE, GIVE — give value and don’t “peddle” yourself.

5. Be social.
When you’re in business, you can lose sight of the “social” aspect of social media. Some people underestimate the importance of socializing because for many, it’s a bit frivolous, or even considered unprofessional. But you can actually be productively social. Make it easy for people to comment and talk to you. Make sure you have lots of “conversation hooks”– pieces of information that give insight into your life or create a picture of what you do or are interested in to incite your friends and followers to ask about your interests if they are curious.

THE POINT OF SOCIAL MEDIA IS TO BE SOCIAL — whether your site is for personal use or business use…. Remember build relationships FIRST… business SECOND!

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We provide a wide range of back-office operations, administrative support and virtual assistant services from secretarial, typing and clerical tasks, to social media marketing, SEO, PPC campaigns, translation/interpretation, mobile notary services, transcription, bookkeeping, graphic design, résumé writing, career coaching and more. If you can think of something to delegate – we can do it. We serve businesses and individuals worldwide, helping them to MODERNIZE, ORGANIZE, SIMPLFY©.

2 Responses to Is it okay to be personal when using social media for biz?

  1. Tarek N says:

    I think it’s not just ok but it’s even necessary to be personal when using social media. Now that doesn’t mean put up pictures last weekends party when you passed out 🙂

    You can keep it professional yet let people in on who you are and allow them to connect with the real you. The beauty of this, is that if you’re true to yourself and your clients you’ll attract the exact type of clients you like to work with and you’ll repel the ones you don’t like to work with. So don’t expect to be liked by every one and know that this is a good thing!

  2. Really enjoyed this article.
    Cancer Care UK

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