Why your business should be on Twitter, Facebook and LinkedIn


The term social media is probably new vocabulary in your business. You may be thinking, “what does this phrase really mean and why is it important to my business?” “And how does social media differ from traditional media?” The face of advertising has changed and created new opportunities. We are now advertising and networking in a different way; the three legs of current social media for businesses and professionals are: Twitter, Facebook and LinkedIn. I discuss how companies can use these sites to gain exposure and build relationships.

1. Why should my business be on Twitter?  Great question!  Twitter is for those who have a message to share and want a readership base to see this message every day. For example, authors and consultants can share tips and insights that will help to gain credibility and cause their name to resonate regularly with followers. Organizations and charities can share information about upcoming events and fundraisers. Retail stores can advertise upcoming sales and specials.   Businesses can post links to their site, or event announcements or even YouTube video. Keep in mind that tweets can only be 140 characters. If you want to include a long URL in your tweet, use TinyURL.com to create a shortened link.  Create an appropriate (and short) name for your account, and understand that many names are already taken. This name will become your URL. Your profile and your tweets can be made public or private, by adjusting your settings.

2. Why should my business be on Facebook? By growing the number of “Fans” is a way to publish your business and enables you to collect a base of people, who want to help you.  Fans can post comments on your page, which is a way for you to communicate or they can give feedback about your services.  This will help create a “buzz” and you can create a group for your company and invite your friends and colleagues, to join. You can send messages to the group with event announcements or special offers. Note: Having a personal page is also a great way to build business contacts and references and also to get in touch.

3. Why should I be on LinkedIn? All experts should have a LinkedIn profile. It is your online resume, your current position, previous positions, community involvement, awards, education and expertise. (Note that you are not required to publish information in all these categories.) Build your network within the LinkedIn community by adding “Connections.” In most cases, your profile will be that the first element shown when entering your name in a Google search. A LinkedIn profile will help establish your credibility and also links to additional information about you. There are many other beneficial features, such as status updates that post what you are working on at the moment. This brings you in contact with your connections in a fashion that you would not otherwise experience. You can also receive a recommendation that is displayed on your profile. This is a great bonus as it free advertising for your own personal brand. You can create a group for your organization or cause on LinkedIn and invite others to join.  You can also query the Group on a certain idea or start a discussion thread on a topic. LinkedIn offers many options for the professional user.

 Be creative, give to get and stay connected!

You can also visit us at http://www.a1adminsupport.com and find how we can help creat “buzz” for you and your brand!

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About A1AdminSupport.com
We provide a wide range of back-office operations, administrative support and virtual assistant services from secretarial, typing and clerical tasks, to social media marketing, SEO, PPC campaigns, translation/interpretation, mobile notary services, transcription, bookkeeping, graphic design, résumé writing, career coaching and more. If you can think of something to delegate – we can do it. We serve businesses and individuals worldwide, helping them to MODERNIZE, ORGANIZE, SIMPLFY©.

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