Does Your Company Have a Social Media Plan? If Not You Should!

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Social media and conversation marketing have the potential for transforming brands like no other communication methodology ever employed. The reason? It transforms the fundamental nature of the traditional brand/customer relationship. Historically, companies have used traditional media to advertise in a uni-directional way. It used to be all about broadcasting a message – with feedback loops tied chiefly to the ultimate purchase of a company’s product – or worse, no purchase at all.

Thanks in part to the transformative impact of online social media, that brand/customer relationship is experiencing a sea-change.. As increasingly informed and savvy consumers begin to demand more transparency and honesty from businesses they support, companies are no longer able to hide behind an ability to fully control the message. Steadily, businesses are now leveraging social media as both an offensive and defensive means to forge new and solidify existing relationships while building trust through transparency. The most successful of these organizations are now doing much more than simply monitoring the consumer pulse… they are engaging and interacting on a real-time basis with existing and potential customers, throughout the entire buying cycle. Read more of this post


5 Savvy Business Tips to Gain Momentum in Your Business

Diversification (marketing strategy)

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Getting new clients and gaining momentum in your business is probably one of the easiest things to do and you just need to think in a different way. You need to be willing to do what 99% of your competition is unwilling to do. Here are 5 ways to to get more clients and gain momentum in your business:

Business Tip 1. Referral Systems are a Gold Vein of Opportunity.

Are you missing out on this gold vein of opportunity? Let’s take a look at the 4 reasons you want at least one referral system into place: 1) this one marketing strategy will give you a client that will buy more often; 2) they will buy for a longer period of time; 3) they will also buy a higher quality of product or service; 4) and they will buy a higher quantity of product or service; once your system is in place you spend less time on getting clients. Here are two real world examples and the impact referrals can have on your business growth. Read more of this post

2011 – The Year of the Entrepreneur – Time to Innovate

 Its 2011 and I’m sure there are a million blogs and posts talking about “change”, “new habits” and “resolution” but I’ve been pondering one simple question these last few weeks “Why do customers chose my business over my competitors?”  It seems like the age old question for successful business but I’ve talked to so many business owners that can’t answer the why of this and it is this question, if answered, that can carry your business to new heights in 2011.administrative support Read more of this post

Is it okay to be personal when using social media for biz?

Can you be personal AND professional in social media?

There’s a lot of beef out there about whether a business should be personal or strictly professional in social media. Well I believe that social media is about conversations, and people have conversations with other people, not faceless corporations. So you can be BOTH! You have to be transparent, real, genuine, relatable, but you can set limits and boundaries too so that you keep a professional image for your business. But thinking that there can be NO PERSONAL aspect to social media for your business is a lie that will get you nowhere if you choose to believe it. You need to come across as a real person talking with people, not AT them, unlike the traditional one-way marketing of the past… EMBRACE TODAY and let yourself get on board with new ways of doing business, the world is changing, your business should too!

It’s called SOCIAL media for a reason….


1. Never Spam!
Do not greet new friends with a pitch or your product or opportunity (people get a million of those every day). It is especially rude and unprofessional to post biz-op ads on someone’s personal profile wall. This is just like walking into someone’s house without invitation and pitching your business while they are entertaining family and friends or business associates of their own! This makes you stand out as an amateur.

2. Personalize your profile.
Do not make your profile look like a biz-opp ad or product ad. Make it PERSONAL… it makes it easy for someone to reach out and start a conversation. Don’t just talk about your biz on your profile; talk about your interest, your history, things you love, triumphs, etc. There are plenty of people/companies out there that do what you do… but only one YOU. Don’t be afraid to talk about yourself on your profile; that’s what it’s there for! Those details are the conversation hooks for folks who’ve just met you. Add photos — People love pictures. Create visual conversation hooks by posting photos of yourself at events or trying something new. Also find a way to visually showcase your work. Posting examples and clips of projects keeps you fresh in the minds of your friends and followers.

3. Build Relationships.
First and Foremost! Do this through personal contact, both online and ultimately on the phone or in person if you truly plan on long term business relationships. Relationships come first in social media as a given, business second! Make comments on others posts, vote and promote their content. Follow up with and thank everyone who promotes your content or comments on your posts.

4. Provide Value.
Give value for Free – your content / information must be at least one of the 3 E’s; Entertaining, Educational or Enlightening, even if it is from another source (just give credit to that source). GIVE, GIVE, GIVE — give value and don’t “peddle” yourself.

5. Be social.
When you’re in business, you can lose sight of the “social” aspect of social media. Some people underestimate the importance of socializing because for many, it’s a bit frivolous, or even considered unprofessional. But you can actually be productively social. Make it easy for people to comment and talk to you. Make sure you have lots of “conversation hooks”– pieces of information that give insight into your life or create a picture of what you do or are interested in to incite your friends and followers to ask about your interests if they are curious.

THE POINT OF SOCIAL MEDIA IS TO BE SOCIAL — whether your site is for personal use or business use…. Remember build relationships FIRST… business SECOND!

A1 Administrative Support, LLC
Melbourne, FL 321-635-9200
Twitter @virtualgurus
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Building Business Relationships — Introducing the All New Hybrid!

Everywhere you look there’s so much hype surrounding hybrids. It’s the new thing. Long ago a mixed breed dog was considered a mutt but now they are the trendiest thing and super popular. What used to be a mutt is now called a hybrid. They’ve got a hybrid called a Schnoodle (Schnauzer and Poodle). It’s a Schnauzer that’s hypoallergenic! Turns out that mixing things and creating fusions is not so bad after all, you take out the bad elements of one thing and give it the great benefits of the other.  Two great dogs, you put them together and now you’ve got an AMAZINGLY AWESOME DOG that people talk about until they’re blue in the face!

 What in the world does that have to do with building business relationships?  Stay with me here…

 Well we believe that technology is amazing.  Social media is great too.  Professionalism is always nice of course.  Business acumen, marketing, vision, innovation, and focusing on goals and the bottom line are so important.  A business that has these things down packed makes you feel so confident that they can tackle any project for you.  They are so savvy and forward thinking and instantly impress you.  So for story-telling’s sake, let’s just lump all those things together into one breed called a “Corporation”. 

Then you have the good ole boys, the old fashioned way of doing business, the ones that most of us would consider passé and “behind the times”.  Like that small-town feeling of walking into the hardware store and the clerk knowing your name, remembering what home improvement project you were working on and what the kids were doing in school.  You feel so cared about, you feel good that they remembered you.  It makes you smile inside.  You feel like you can trust these people and you know you are welcomed.  You might even feel proud that they know you so well and take your friends and family into the store with you to “show off” how well you are known.  So we will call this breed the “Family”. 

So, what happens when we take these two breeds of businesspeople, that have excellent qualities all of their own, and mix them together?  WE MAKE AN AMAZING HYBRID that has the best of both worlds! 

So to use the trendy hybrid hype lingo, we are introducing the “Famoration© … the perfect mix between Family and Corporation.  You see, people all around us are starving to connect and looking for relationship.  Although Facebook, Twitter, LinkedIn and all of these avenues provide excellent ways of doing this connecting, it seems people are still wanting.  It shouldn’t be about how many “followers” we can get and how many we have, but rather how well we can connect with them.  As businesspeople, although providing services is what we do – we need to be all about PEOPLE!  We need to mix that good’ole down-home small town feeling with high-powered corporate technological giants, giving people the best of both worlds.

 There are basically 3 types of business relationships:

  1. Existing Customers
  2. Potential Customers
  3. Colleagues


These guys are our business’s lifeblood.  These are the ones who are loyal and who keep coming back for more and tell everyone about us.  You can never forget about these guys, they brought you to where you are today.  One way to build and cultivate relationship with them is just simply keep in touch.  Send them regular emails, call them every once in a while, care about them – not just checking to see if they have any work they need done.  You can even offer them specials and promos and so forth as appreciation.  Or you can let your REALLY long-time customers (ones that you know you have established solid business relationships with) be classified as “friends” rather than “clients” on your social media sites so they can see pics of your family and kids and hear all about your vacations, etc.  Our long-time clients LOVE the family connection and stay loyal because they feel as if they are part of our family.  They attended our wedding, they greet us with hugs instead of handshakes, call us just to say hello, etc. 


All of us want these guys to turn into regular customers, right?  Well I think we should try LISTENING and CARING.  A little listening goes a long way.  For example, we had a new first-time client who came in needing a presentation put together for her granddaughter’s school project.  She went on and on about the project and the details of it and when it was due to be presented to the class, etc. I could tell it was important to her.  Now of course, we gave her a kick-butt project, but we took it a step further.  We remembered when the project was to be presented to the class and we followed up with an email asking how the project went over with the class and what grade her granddaughter got.  This spoke so loud to the new client and she knew we didn’t ONLY care about completing projects, but that we care about the projects and the people themselves.  So in turn, this lady kept coming back for life and referring people as well!  Of course she was impressed by the professional, techy, savvy ways about us – but she was majorly impacted by the personal feel too.  So try listening to your customers when you think they are just rambling about their family and taking up all your time during a consultation and you keep trying to get them back on point, haha.  Try to remember things they say, and care, and follow up about stuff.  You’ll be surprised what an impact it makes. 


Ever been to a networking event and someone just walks up to you and asks you what you do, and you can tell they aren’t really listening to your answer and they’re just waiting for you to get done so it’s their time to talk?  How annoying!  Then they go on and on about their business and shove a business card in your face and walk away, right?  That was real effective.  They don’t ask you what they can do for you, or what kind of leads would be good for you, they don’t care about you, just looking out for number one.  I love it when I meet people at networking events and we really connect and listen to one another.  I get excited about their business and what it is doing and ask them more questions because I want to know more about them and what makes them tick.  The more I know about them, the more I know how I can GIVE THEM LEADS.  That’s right, I think we should focus on our colleagues and what they need, be a giver, make a relationship.  Even find something to connect about on a personal level (both Giants fans, both mompreneurs, etc.) and build genuine relationships that you will impact each others’ lives in a positive way.  The people that I have met at networking events that I have connected with in these ways, we remember each other, and we send each other business because we want to, because we care, not just because “I am supposed to share leads” and we tell other people about how great they are because we actually got to know them. 

 So don’t think this blog is knocking social media – no way!  Like I said, we love it to pieces and think it’s the greatest.  I am just thinking that we should all find ways to integrate the best of both worlds and want to encourage people to not let one thing lack for the sake of the other… BECOME A FAMORATION©!!!!!  If we learn to put the two “breeds” of businesspeople together we can have one awesome hybrid that people won’t stop talking about, it will be all the hype!

A1 Administrative Support, LLC

Melbourne, Florida


Twitter @virtualgurus

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