Facebook: Great Marketing Tool or Annoying Distraction?


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Facebook: Good business tool or annoying distraction?

            Facebook was introduced at Harvard University in 2004 and was originally called TheFacebook.  Its core idea was to be a network for college students to communicate.  Facebook has since grown to be one of the largest social networks on the web, at over 8 million unique users in the United States alone.  (Yadav)  Many thought that social media would fade away and become a dying fad but the truth is that Social Media, “in less than three years, has become the most popular activity on the web.”  (Swartz)  Facebook has found a way to facilitate engagement and connection between people like never before. 

With these facts, it is no wonder many businesses have started exploring the use of Facebook as a business tool.  However, there is huge debate going on in the marketing and corporate world as to the benefits and drawbacks of using Facebook as a way of connecting and engaging with customers.  Many businesses have not yet embraced social media networking as a major component of their success strategy for a multitude of reasons.  Some companies steer clear of Facebook because they feel it is a distraction to their overall goals, too time consuming, results can’t be measured, investing more effort than getting qualified buyers in return (poor ROI).  Read more of this post

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Top 10 Social Media Sites To Help Market Your Business!


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Today we’re going to talk about the top 10 social media sites, how they play a role in web 2.0 marketing, and how you can easily build accounts with each of them, along with our personal ranking chart and how marketing by social media to these top 10 sites can help you begin expanding your business.

1. Digg.com – After in depth analysis, we decided Digg, in terms of article marketing, social media marketing, and expanding your presence on the internet, to be ranked higher than both Facebook and Twitter. Here’s why; Digg is a social bookmarking site that let’s you easily setup an account, connect it directly to both your Twitter and Facebook accounts, and bookmark links with embeded urls that direct back to web pages, articles, social sites, videos and blogs. Digg has been around since 1998, and has a page rank of 8. Digg receives millions of visitors every single month. When you are marketing by social media, using Digg as a social media site is crucial to your success.

General posting capabilities – 10
Account setup – 10
Google pagerank – 8
Activity – 9
Spam Friendly – 9
Overall User rating – 9.2

2. Facebook.com – Facebook by far has been the fastest growing full capacity social media site thus far. Currently they have over 400 millions users worldwide with over 50% of them active on a daily basis. Facebook has a fully capable user interface with applications, blogs, comment posting, friend adding, video uploading and more. Adding friends on Facebook is easy. Building lasting relationships is a bit more challenging, but critical. Adding comments each day to your own page can be seen by your friends, which virally transcends out into the community and can eventually be seen by thousands and thousands of potentially interested prospects. But be careful, once you get up towards 5,000 friends, Facebook will prevent you from gaiNing any more friends, and at that point you will need to create a fan page where you can post from and invite friends to give you positive feedback. Read more of this post

20 Online Business Tips – Help Along Your Google Ranking, SERP’s and Website Traffic


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Here’s a list of online business tips to assist you on improving website ranking and search engine optimization. This is not an exact science and I cannot guarantee that working on these areas will put you on the first page of Google, increase page rank and your website traffic. But, it will without doubt increase your chances of better results.

My advice to you is to take each suggestion, Google it when necessary and learn about it. Then go about applying these tips on your website. Once you have done so, then move on to the next tip.

Some of these tips are to be directly applied to your site, such as adding keywords and tags, while others are not. These business tips are not in a specific order of importance. However, I would say that the first five are very important overall if you want to rank well in search engines for your selected keywords.

Comments on keywords:

You can add 60 to 80 characters of keywords on your website’s meta tags for best results. However, when optimizing your site, I would suggest focusing on a few per page, making sure that your chosen keywords are present throughout this page. Read more of this post

Top Five Small Business Tips For Success


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There are plenty of small business tips for success that are not necessarily dependent on having a lot of money or technology savvy. In fact, tens of thousands of small businesses are using the multitude of free and very low cost tools that are available on the Internet to manage their business, increase revenues, and reduce expenses. These tools are easily accessible, easy to use, and downright cheap if not free.

#1. If you a business that is local to a specific city then you can use Google’s free service called Google Places to advertise your business whenever someone keys in a search for your type of business within that city. This service is free, and is increasingly being used by many people searching for a product or service.

#2. Create flyers for free using the multitude of free templates that are on the Internet. For example, if you go to Microsoft website you’ll see that there a Read more of this post

Rules Of Social Media Optimization


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Before you can put any of these rules to use, you may want to understand a little more about the differences between social media marketing and social media optimization.

SMM = Social Media Marketing

Social Media Marketing is strategically using the big social sites to spread your brand name or drive traffic back to your web presence.

SMO = Social Media Optimization

Social Media Optimization is adding key elements to your websites or content that make them easy to spread across the big social sites. Read more of this post

The Social Media Shift


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There is no doubt that the outlets and channels of the Social Media space are all the rage. After all, who doesn’t Facebook or Twitter? Yet there was always a hesitation to embrace the hot new thing.

This is the Internet we are talking about and fads are the staple of the day. With each new big thing appearing and disappearing at lightning speed, it is no wonder that there was some reluctance to fully embrace social media channels that managed to hover and thrive on the periphery of the Net.

But times are changing. The recent deal-making by Twitter to work with Google and Bing to dish out fresh tweeting content for search engine indexing is only the beginning of a social media shift. Read more of this post

3 Online Business Tips That Are Guaranteed To Bring You Results And Success!


How to Succeed in Business Without Really Trying

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Online business tips are something I will be sharing with you today. In this article I will be giving you some secrets of how to succeed and take your both your online business and your bank balance to the next level or even higher! If this is something you are interested in doing, then continue reading on because what I am about to share with you could blow the roof off your business giving you the opportunity to become rich or wealthy.

Before I offer my online business tips I would like to say that I am in no way guaranteeing your success because that is down to you. Different people will get different results based on how willing they are to succeed and how much time and effort they put in to their business. However, if you do follow the things I am about to tell you then I can almost guarantee that you will get results and you will be successful so keep that in mind! Read more of this post

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