Correcting the Social Media Myths


Social media is the buzz word in marketing. You can be watching TV, eating in a restaurant, or on your computer and you will see or hear some mention of a social networking site. It may be Twitter, Facebook, YouTube, LinkedIn, Blogs, or another of the many social networks.

Whether you are on the social networks or not, you’ve even come to recognize their logos. Social media has become a way of life and a powerful marketing avenue for businesses.

But as powerful a source as social media presents, there are some business owners who still aren’t utilizing this incredible opportunity to grow their business sighting one or more of these 4 myths: Read more of this post

Does Your Company Have a Social Media Plan? If Not You Should!


Finance and Commerce - New Applications Levera...

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Social media and conversation marketing have the potential for transforming brands like no other communication methodology ever employed. The reason? It transforms the fundamental nature of the traditional brand/customer relationship. Historically, companies have used traditional media to advertise in a uni-directional way. It used to be all about broadcasting a message – with feedback loops tied chiefly to the ultimate purchase of a company’s product – or worse, no purchase at all.

Thanks in part to the transformative impact of online social media, that brand/customer relationship is experiencing a sea-change.. As increasingly informed and savvy consumers begin to demand more transparency and honesty from businesses they support, companies are no longer able to hide behind an ability to fully control the message. Steadily, businesses are now leveraging social media as both an offensive and defensive means to forge new and solidify existing relationships while building trust through transparency. The most successful of these organizations are now doing much more than simply monitoring the consumer pulse… they are engaging and interacting on a real-time basis with existing and potential customers, throughout the entire buying cycle. Read more of this post

20 Online Business Tips – Help Along Your Google Ranking, SERP’s and Website Traffic


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Here’s a list of online business tips to assist you on improving website ranking and search engine optimization. This is not an exact science and I cannot guarantee that working on these areas will put you on the first page of Google, increase page rank and your website traffic. But, it will without doubt increase your chances of better results.

My advice to you is to take each suggestion, Google it when necessary and learn about it. Then go about applying these tips on your website. Once you have done so, then move on to the next tip.

Some of these tips are to be directly applied to your site, such as adding keywords and tags, while others are not. These business tips are not in a specific order of importance. However, I would say that the first five are very important overall if you want to rank well in search engines for your selected keywords.

Comments on keywords:

You can add 60 to 80 characters of keywords on your website’s meta tags for best results. However, when optimizing your site, I would suggest focusing on a few per page, making sure that your chosen keywords are present throughout this page. Read more of this post

Top Five Small Business Tips For Success


Google's homepage in 1998

Image via Wikipedia

There are plenty of small business tips for success that are not necessarily dependent on having a lot of money or technology savvy. In fact, tens of thousands of small businesses are using the multitude of free and very low cost tools that are available on the Internet to manage their business, increase revenues, and reduce expenses. These tools are easily accessible, easy to use, and downright cheap if not free.

#1. If you a business that is local to a specific city then you can use Google’s free service called Google Places to advertise your business whenever someone keys in a search for your type of business within that city. This service is free, and is increasingly being used by many people searching for a product or service.

#2. Create flyers for free using the multitude of free templates that are on the Internet. For example, if you go to Microsoft website you’ll see that there a Read more of this post

Why Hire a Virtual Assistant to Manage Your Social Media Marketing?


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Image via CrunchBase

What makes social media networks such an unavoidable part of your online business? When YouTube first came out with the idea of sharing videos, experts wrote it off by saying, “who would spend his time to upload videos and share it with others”. This happened with most of the now popular social media sites.

Businesses like yours, who understand and appreciate the importance of social media networks and its benefits often fail to make the best use of it, thanks to the other complex and more important activities of your business. Most businesses start-off with planning promotional activities on social media networks but seldom stick to those plans and leave the job undone and finally either end-up underplaying the importance of it or ignore its huge marketing potential for the time being.

Read more of this post

Your Social Media Checklist for 2011


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If you haven’t already, now is a critical time to get your social media (SM) checklist going, reviewed and implemented to make your 2011 a successful networking year.

So many things change in such a short amount of time, so it’s hard to keep up with everything. However, if you want your business to be successful, there are certain areas within SM that you should take note of. Sometimes, not everyone will have time or understand all these areas, therefore, many people will need a social media virtual assistant to help.

Here is a detailed SM check-list of things you or your virtual assistant should cover:

Marketing Overview:

? Create and carry out a plan to syndicate your articles
? Create and implement a plan for all marketing strategies and campaigns
? Run split tests on all of your marketing campaigns and view results Read more of this post

How Social Media Can Help Your Business


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Image via CrunchBase

I get lots of questions from different people on “How can all this social media stuff like Facebook, LinkedIn, Twitter, StumbleUpon, Squidoo, Digg, YouTube, Blogs help me?”

So lets first define Social Media, with Wikipedia’s Definition: Social Media is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media including writing content that is remarkable, unique, and newsworthy. Lastly Social Media utilizes social networking and user-generated content platforms to promote a product, service or content. Read more of this post

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