Does Your Company Have a Social Media Plan? If Not You Should!


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Social media and conversation marketing have the potential for transforming brands like no other communication methodology ever employed. The reason? It transforms the fundamental nature of the traditional brand/customer relationship. Historically, companies have used traditional media to advertise in a uni-directional way. It used to be all about broadcasting a message – with feedback loops tied chiefly to the ultimate purchase of a company’s product – or worse, no purchase at all.

Thanks in part to the transformative impact of online social media, that brand/customer relationship is experiencing a sea-change.. As increasingly informed and savvy consumers begin to demand more transparency and honesty from businesses they support, companies are no longer able to hide behind an ability to fully control the message. Steadily, businesses are now leveraging social media as both an offensive and defensive means to forge new and solidify existing relationships while building trust through transparency. The most successful of these organizations are now doing much more than simply monitoring the consumer pulse… they are engaging and interacting on a real-time basis with existing and potential customers, throughout the entire buying cycle. Read more of this post

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3 Ways to Avoid Social Media Burnout


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Well, if your a big fan of Twitter, Facebook and MySpace then you already know in order to use them effectively as a social media marketing tool, you have to stay on TOP of your game and keep a routine going to get you the best exposure and reach, to build your credibility and relationships.

3 Ways To Avoid Social Media Burnout… What Is It?

Have you ever spent a TON of time organizing your social media profiles, adding new website URL‘s, and making sure that your able to reply to just about everyone that either reply to you or send you a email? Then, you already know how TIRING it can be trying to keep up to the point you just want to turn off the computer and get back to it later… That’s social media burnout 😉 Read more of this post

How to Avoid Hiring a Bad Virtual Assistant for Social Media Marketing


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If you are like most people, you’ve encountered a nightmarish virtual assistance that was “dedicated” to helping you with your task. While you will find that you do end up with some quality individuals, others will offer you low quality work, abuse the accounts you give them access to and could ultimately have your own social media accounts banned.

Before you know it, all the hard work you put into your items is undone by this single individual that abuses your trust. So how do you avoid hiring this bad virtual assistant for your social media marketing?

The first and most important thing you can do is to know exactly what you are looking for. Many people don’t put too much thought into the process and assume that every virtual assistant is the same. While some might excel at handling simple tasks, they might not be able to handle tougher assignments. Be sure you review all that this individual can do for you, before you settle into a decision. Read more of this post

Social Media Marketing – The Top 10 Mistakes People Will Make in Social Media in 2011


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Here we go again! Another year and another great possibility! With the election of Obama to the presidency, there is Hope and all are looking for a great future.

But I am sitting here thinking of all the folks in social Media that are going to be frustrated again in their social Media marketing efforts. wondering why they are not getting the traction or friends that they thought they should. And the main reason is that they continue to make the same mistakes in Social Media as last year.

Are YOU going to do that- I sure hope not. You may not have the power of a Robert Scoble, or the personality of a Gary Vanyerchuck, or the mind of a Chris Brogan, or the networking focus of a Mari Smith or Coach Deb Micek. Or even the amazing writing talent of a Scott Monty.

At least not yet. Read more of this post

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