Facebook: Great Marketing Tool or Annoying Distraction?


Profile shown on Thefacebook in 2005

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Facebook: Good business tool or annoying distraction?

            Facebook was introduced at Harvard University in 2004 and was originally called TheFacebook.  Its core idea was to be a network for college students to communicate.  Facebook has since grown to be one of the largest social networks on the web, at over 8 million unique users in the United States alone.  (Yadav)  Many thought that social media would fade away and become a dying fad but the truth is that Social Media, “in less than three years, has become the most popular activity on the web.”  (Swartz)  Facebook has found a way to facilitate engagement and connection between people like never before. 

With these facts, it is no wonder many businesses have started exploring the use of Facebook as a business tool.  However, there is huge debate going on in the marketing and corporate world as to the benefits and drawbacks of using Facebook as a way of connecting and engaging with customers.  Many businesses have not yet embraced social media networking as a major component of their success strategy for a multitude of reasons.  Some companies steer clear of Facebook because they feel it is a distraction to their overall goals, too time consuming, results can’t be measured, investing more effort than getting qualified buyers in return (poor ROI).  Read more of this post

Why is Social Media Marketing the Hottest Niche For Online Service Providers in 2011?


A tag cloud (a typical Web 2.0 phenomenon in i...

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The New Business Platform of Our Times

The trend has been set, and the statistics are staggering. An estimated 150,000,000 active users are on Facebook. 13 hours of video are uploaded to YouTube every minute. Web 2.0 continues to transform our world in the most fundamental ways with how we communicate, learn, shop and do business. User-generated content will continue to dominate as Social Media blazes entirely new terrain with our virtual connection to the world.

As a virtual stage for getting messages across to the masses quicker than mainstream news, Social Media has transformed longstanding business practices in just a few short years. Social networks such as Twitter and Facebook are now regarded as an essential marketing tool for entrepreneurs, non-profit organizations and larger corporations. As with the 2008 presidential campaign utilizing Twitter, we will certainly see more businesses engaging with their prospective customers via blogging, video, article distribution and RSS feeds. Read more of this post

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