Facebook: Great Marketing Tool or Annoying Distraction?


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Facebook: Good business tool or annoying distraction?

            Facebook was introduced at Harvard University in 2004 and was originally called TheFacebook.  Its core idea was to be a network for college students to communicate.  Facebook has since grown to be one of the largest social networks on the web, at over 8 million unique users in the United States alone.  (Yadav)  Many thought that social media would fade away and become a dying fad but the truth is that Social Media, “in less than three years, has become the most popular activity on the web.”  (Swartz)  Facebook has found a way to facilitate engagement and connection between people like never before. 

With these facts, it is no wonder many businesses have started exploring the use of Facebook as a business tool.  However, there is huge debate going on in the marketing and corporate world as to the benefits and drawbacks of using Facebook as a way of connecting and engaging with customers.  Many businesses have not yet embraced social media networking as a major component of their success strategy for a multitude of reasons.  Some companies steer clear of Facebook because they feel it is a distraction to their overall goals, too time consuming, results can’t be measured, investing more effort than getting qualified buyers in return (poor ROI).  Read more of this post

Correcting the Social Media Myths


Social media is the buzz word in marketing. You can be watching TV, eating in a restaurant, or on your computer and you will see or hear some mention of a social networking site. It may be Twitter, Facebook, YouTube, LinkedIn, Blogs, or another of the many social networks.

Whether you are on the social networks or not, you’ve even come to recognize their logos. Social media has become a way of life and a powerful marketing avenue for businesses.

But as powerful a source as social media presents, there are some business owners who still aren’t utilizing this incredible opportunity to grow their business sighting one or more of these 4 myths: Read more of this post

Does Your Company Have a Social Media Plan? If Not You Should!


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Social media and conversation marketing have the potential for transforming brands like no other communication methodology ever employed. The reason? It transforms the fundamental nature of the traditional brand/customer relationship. Historically, companies have used traditional media to advertise in a uni-directional way. It used to be all about broadcasting a message – with feedback loops tied chiefly to the ultimate purchase of a company’s product – or worse, no purchase at all.

Thanks in part to the transformative impact of online social media, that brand/customer relationship is experiencing a sea-change.. As increasingly informed and savvy consumers begin to demand more transparency and honesty from businesses they support, companies are no longer able to hide behind an ability to fully control the message. Steadily, businesses are now leveraging social media as both an offensive and defensive means to forge new and solidify existing relationships while building trust through transparency. The most successful of these organizations are now doing much more than simply monitoring the consumer pulse… they are engaging and interacting on a real-time basis with existing and potential customers, throughout the entire buying cycle. Read more of this post

Top 10 Social Media Sites To Help Market Your Business!


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Today we’re going to talk about the top 10 social media sites, how they play a role in web 2.0 marketing, and how you can easily build accounts with each of them, along with our personal ranking chart and how marketing by social media to these top 10 sites can help you begin expanding your business.

1. Digg.com – After in depth analysis, we decided Digg, in terms of article marketing, social media marketing, and expanding your presence on the internet, to be ranked higher than both Facebook and Twitter. Here’s why; Digg is a social bookmarking site that let’s you easily setup an account, connect it directly to both your Twitter and Facebook accounts, and bookmark links with embeded urls that direct back to web pages, articles, social sites, videos and blogs. Digg has been around since 1998, and has a page rank of 8. Digg receives millions of visitors every single month. When you are marketing by social media, using Digg as a social media site is crucial to your success.

General posting capabilities – 10
Account setup – 10
Google pagerank – 8
Activity – 9
Spam Friendly – 9
Overall User rating – 9.2

2. Facebook.com – Facebook by far has been the fastest growing full capacity social media site thus far. Currently they have over 400 millions users worldwide with over 50% of them active on a daily basis. Facebook has a fully capable user interface with applications, blogs, comment posting, friend adding, video uploading and more. Adding friends on Facebook is easy. Building lasting relationships is a bit more challenging, but critical. Adding comments each day to your own page can be seen by your friends, which virally transcends out into the community and can eventually be seen by thousands and thousands of potentially interested prospects. But be careful, once you get up towards 5,000 friends, Facebook will prevent you from gaiNing any more friends, and at that point you will need to create a fan page where you can post from and invite friends to give you positive feedback. Read more of this post

Internet Business Tips – What Are the Advantages and Disadvantages of an Internet Business?


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One Google search for ‘business opportunities’ or ‘internet business ideas’ or ‘home business’ will instantaneously bring forth millions of web pages and it may take several hours for you to even skim through each of them. So what are the advantages and disadvantages of an internet biz?

1. The advantages

The advantages of a successful internet business are: lesser expenditure on commuting between home and office, the luxury of taking time off at will, absence of choked traffic, and the ability to manage multiple income streams. Since the internet works on 24×7 basis all through the year, you can assign convenient slots across the week and the day to accomplish the task on hand. Read more of this post

3 Ways to Avoid Social Media Burnout


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Well, if your a big fan of Twitter, Facebook and MySpace then you already know in order to use them effectively as a social media marketing tool, you have to stay on TOP of your game and keep a routine going to get you the best exposure and reach, to build your credibility and relationships.

3 Ways To Avoid Social Media Burnout… What Is It?

Have you ever spent a TON of time organizing your social media profiles, adding new website URL‘s, and making sure that your able to reply to just about everyone that either reply to you or send you a email? Then, you already know how TIRING it can be trying to keep up to the point you just want to turn off the computer and get back to it later… That’s social media burnout 😉 Read more of this post

Why Hire a Virtual Assistant to Manage Your Social Media Marketing?


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What makes social media networks such an unavoidable part of your online business? When YouTube first came out with the idea of sharing videos, experts wrote it off by saying, “who would spend his time to upload videos and share it with others”. This happened with most of the now popular social media sites.

Businesses like yours, who understand and appreciate the importance of social media networks and its benefits often fail to make the best use of it, thanks to the other complex and more important activities of your business. Most businesses start-off with planning promotional activities on social media networks but seldom stick to those plans and leave the job undone and finally either end-up underplaying the importance of it or ignore its huge marketing potential for the time being.

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