Correcting the Social Media Myths


Social media is the buzz word in marketing. You can be watching TV, eating in a restaurant, or on your computer and you will see or hear some mention of a social networking site. It may be Twitter, Facebook, YouTube, LinkedIn, Blogs, or another of the many social networks.

Whether you are on the social networks or not, you’ve even come to recognize their logos. Social media has become a way of life and a powerful marketing avenue for businesses.

But as powerful a source as social media presents, there are some business owners who still aren’t utilizing this incredible opportunity to grow their business sighting one or more of these 4 myths: Read more of this post

3 Ways to Avoid Social Media Burnout


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Well, if your a big fan of Twitter, Facebook and MySpace then you already know in order to use them effectively as a social media marketing tool, you have to stay on TOP of your game and keep a routine going to get you the best exposure and reach, to build your credibility and relationships.

3 Ways To Avoid Social Media Burnout… What Is It?

Have you ever spent a TON of time organizing your social media profiles, adding new website URL‘s, and making sure that your able to reply to just about everyone that either reply to you or send you a email? Then, you already know how TIRING it can be trying to keep up to the point you just want to turn off the computer and get back to it later… That’s social media burnout 😉 Read more of this post

Social Media Best Practices – 11 Tips


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1- Be cordial and courteous. Remember, the aim is to be social. Treat your virtual pals as you would treat those you have face-to-face contact with. Don’t be sarcastic or a smart aleck in your tweets and posts.It does come through to the reader. Also, don’t type in all caps. Not only is it hard to read it comes across as shouting and no one likes being yelled at.

2- Do submit original content. It’s all well and good to share interesting content from others that’s worth sharing but ever so often make it a point of duty to put together and share something original. Not only is it a great way to promote yourself its helps your credibility and if your content is really good, others could potentially see you as a thought leaders or expert.

3- Participate actively.Don’t be shy! Get out there and participate. Share insightful thoughts and give well-spirited, constructive criticisms. You see a great post or article, let the submitter know how much you appreciated it. Comment on blogs, post to forums, submit articles to ezines, produce compelling videos and have fun while doing it all.

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Why is Social Media Marketing the Hottest Niche For Online Service Providers in 2011?


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The New Business Platform of Our Times

The trend has been set, and the statistics are staggering. An estimated 150,000,000 active users are on Facebook. 13 hours of video are uploaded to YouTube every minute. Web 2.0 continues to transform our world in the most fundamental ways with how we communicate, learn, shop and do business. User-generated content will continue to dominate as Social Media blazes entirely new terrain with our virtual connection to the world.

As a virtual stage for getting messages across to the masses quicker than mainstream news, Social Media has transformed longstanding business practices in just a few short years. Social networks such as Twitter and Facebook are now regarded as an essential marketing tool for entrepreneurs, non-profit organizations and larger corporations. As with the 2008 presidential campaign utilizing Twitter, we will certainly see more businesses engaging with their prospective customers via blogging, video, article distribution and RSS feeds. Read more of this post

Rules Of Social Media Optimization


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Before you can put any of these rules to use, you may want to understand a little more about the differences between social media marketing and social media optimization.

SMM = Social Media Marketing

Social Media Marketing is strategically using the big social sites to spread your brand name or drive traffic back to your web presence.

SMO = Social Media Optimization

Social Media Optimization is adding key elements to your websites or content that make them easy to spread across the big social sites. Read more of this post

Business Tips – Streamlining Your Business For Success


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One common complaint I hear amongst entrepreneurs is that they seem to have even less free time as business owners than they did when they were working a 9-5 job. Most entrepreneurs, including myself, start businesses so we could have the freedom to do the things we enjoy rather than be a slave to the clock. More often than not, however, the opposite ends up coming true.

If this sounds like your situation, here are a few business tips I picked up in my journey as a small business owner that will help you put a little more breathing space in your day. Read more of this post

How Social Media Can Help Your Business


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I get lots of questions from different people on “How can all this social media stuff like Facebook, LinkedIn, Twitter, StumbleUpon, Squidoo, Digg, YouTube, Blogs help me?”

So lets first define Social Media, with Wikipedia’s Definition: Social Media is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media including writing content that is remarkable, unique, and newsworthy. Lastly Social Media utilizes social networking and user-generated content platforms to promote a product, service or content. Read more of this post

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