Correcting the Social Media Myths


Social media is the buzz word in marketing. You can be watching TV, eating in a restaurant, or on your computer and you will see or hear some mention of a social networking site. It may be Twitter, Facebook, YouTube, LinkedIn, Blogs, or another of the many social networks.

Whether you are on the social networks or not, you’ve even come to recognize their logos. Social media has become a way of life and a powerful marketing avenue for businesses.

But as powerful a source as social media presents, there are some business owners who still aren’t utilizing this incredible opportunity to grow their business sighting one or more of these 4 myths: Read more of this post

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Outsourcing For Maintaining a Quality Presence on Facebook, Twitter and Social Media


Social Network Synchronization

Image by Eric Schwartzman via Flickr

There are many ways social networking can help your online marketing strategy for your business website. The only way that social networking works for marketing, however, is if it is kept up constantly, including up to date Tweets, fan pages and social and business page updates, within the social media you are using. This takes quite a bit of work and time, especially if you want your fingers in as many social network pies as possible. This is where the expertise of an independent contractor or virtual assistant can really help you.

A virtual assistant for your social networking has several advantages to consider when you are using social networking for your online marketing. First of all, your virtual assistant can keep up with all of the social networking. You can have your assistant post updates on Facebook, do tweets, tweak pages, and spread the word around about the social networking aspect of your business. Although individually these things don’t take a lot of time, when they have to be done several times over many sites, it can eat up quite a bit of your day you could have been spent on something else for your business. The correspondence with fans and interested people takes up a lot of time, especially once you get popular which is of course the goal of business pages within social networks. Read more of this post

Social Media Marketing – 11 of the Most Critical Words to Use in Social Media in 2009


Image representing Facebook Connect as depicte...

Image via CrunchBase

Conversation.

Yep- that is what the core focus is in Social Media.

Ok- let’s get REAL. If Social Media marketing is about conversation, then should there not be words that fit in to what the culture of social media is all about? Should not you paint a picture with your words? Should your words not elicit feelings and emotions?

Of course they should.

Words are a marketer’s tool box. Here are 11 you need Read more of this post

Social Networking Mompreneurs – Balancing All The Jobs Of A Stay At Home Mom


Semiotics of Social Networking

Image via Wikipedia

Per a recent Slate article, Dutch women have cracked the ‘secret’ work-life-balance code. This code is the holy grail for social networking mompreneurs. These moms want to know how to balance all the jobs of a stay at home mom. For some reasons, that subject was not included in the traditional school curriculum, even for those who actually listened during home-ec.

According to Slate, Dutch women have the best of all worlds. They are happier, better adjusted women who “work half days, meet their friends for coffee at 2 pm. and pity their male colleagues who are stuck in the office all day.” Read more of this post

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