Facebook: Great Marketing Tool or Annoying Distraction?


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Facebook: Good business tool or annoying distraction?

            Facebook was introduced at Harvard University in 2004 and was originally called TheFacebook.  Its core idea was to be a network for college students to communicate.  Facebook has since grown to be one of the largest social networks on the web, at over 8 million unique users in the United States alone.  (Yadav)  Many thought that social media would fade away and become a dying fad but the truth is that Social Media, “in less than three years, has become the most popular activity on the web.”  (Swartz)  Facebook has found a way to facilitate engagement and connection between people like never before. 

With these facts, it is no wonder many businesses have started exploring the use of Facebook as a business tool.  However, there is huge debate going on in the marketing and corporate world as to the benefits and drawbacks of using Facebook as a way of connecting and engaging with customers.  Many businesses have not yet embraced social media networking as a major component of their success strategy for a multitude of reasons.  Some companies steer clear of Facebook because they feel it is a distraction to their overall goals, too time consuming, results can’t be measured, investing more effort than getting qualified buyers in return (poor ROI).  Read more of this post

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Does Your Company Have a Social Media Plan? If Not You Should!


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Social media and conversation marketing have the potential for transforming brands like no other communication methodology ever employed. The reason? It transforms the fundamental nature of the traditional brand/customer relationship. Historically, companies have used traditional media to advertise in a uni-directional way. It used to be all about broadcasting a message – with feedback loops tied chiefly to the ultimate purchase of a company’s product – or worse, no purchase at all.

Thanks in part to the transformative impact of online social media, that brand/customer relationship is experiencing a sea-change.. As increasingly informed and savvy consumers begin to demand more transparency and honesty from businesses they support, companies are no longer able to hide behind an ability to fully control the message. Steadily, businesses are now leveraging social media as both an offensive and defensive means to forge new and solidify existing relationships while building trust through transparency. The most successful of these organizations are now doing much more than simply monitoring the consumer pulse… they are engaging and interacting on a real-time basis with existing and potential customers, throughout the entire buying cycle. Read more of this post

3 Ways to Avoid Social Media Burnout


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Well, if your a big fan of Twitter, Facebook and MySpace then you already know in order to use them effectively as a social media marketing tool, you have to stay on TOP of your game and keep a routine going to get you the best exposure and reach, to build your credibility and relationships.

3 Ways To Avoid Social Media Burnout… What Is It?

Have you ever spent a TON of time organizing your social media profiles, adding new website URL‘s, and making sure that your able to reply to just about everyone that either reply to you or send you a email? Then, you already know how TIRING it can be trying to keep up to the point you just want to turn off the computer and get back to it later… That’s social media burnout 😉 Read more of this post

Why Hire a Virtual Assistant to Manage Your Social Media Marketing?


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What makes social media networks such an unavoidable part of your online business? When YouTube first came out with the idea of sharing videos, experts wrote it off by saying, “who would spend his time to upload videos and share it with others”. This happened with most of the now popular social media sites.

Businesses like yours, who understand and appreciate the importance of social media networks and its benefits often fail to make the best use of it, thanks to the other complex and more important activities of your business. Most businesses start-off with planning promotional activities on social media networks but seldom stick to those plans and leave the job undone and finally either end-up underplaying the importance of it or ignore its huge marketing potential for the time being.

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Outsourcing For Maintaining a Quality Presence on Facebook, Twitter and Social Media


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There are many ways social networking can help your online marketing strategy for your business website. The only way that social networking works for marketing, however, is if it is kept up constantly, including up to date Tweets, fan pages and social and business page updates, within the social media you are using. This takes quite a bit of work and time, especially if you want your fingers in as many social network pies as possible. This is where the expertise of an independent contractor or virtual assistant can really help you.

A virtual assistant for your social networking has several advantages to consider when you are using social networking for your online marketing. First of all, your virtual assistant can keep up with all of the social networking. You can have your assistant post updates on Facebook, do tweets, tweak pages, and spread the word around about the social networking aspect of your business. Although individually these things don’t take a lot of time, when they have to be done several times over many sites, it can eat up quite a bit of your day you could have been spent on something else for your business. The correspondence with fans and interested people takes up a lot of time, especially once you get popular which is of course the goal of business pages within social networks. Read more of this post

Social Media Best Practices – 11 Tips


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1- Be cordial and courteous. Remember, the aim is to be social. Treat your virtual pals as you would treat those you have face-to-face contact with. Don’t be sarcastic or a smart aleck in your tweets and posts.It does come through to the reader. Also, don’t type in all caps. Not only is it hard to read it comes across as shouting and no one likes being yelled at.

2- Do submit original content. It’s all well and good to share interesting content from others that’s worth sharing but ever so often make it a point of duty to put together and share something original. Not only is it a great way to promote yourself its helps your credibility and if your content is really good, others could potentially see you as a thought leaders or expert.

3- Participate actively.Don’t be shy! Get out there and participate. Share insightful thoughts and give well-spirited, constructive criticisms. You see a great post or article, let the submitter know how much you appreciated it. Comment on blogs, post to forums, submit articles to ezines, produce compelling videos and have fun while doing it all.

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Your Social Media Checklist for 2011


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If you haven’t already, now is a critical time to get your social media (SM) checklist going, reviewed and implemented to make your 2011 a successful networking year.

So many things change in such a short amount of time, so it’s hard to keep up with everything. However, if you want your business to be successful, there are certain areas within SM that you should take note of. Sometimes, not everyone will have time or understand all these areas, therefore, many people will need a social media virtual assistant to help.

Here is a detailed SM check-list of things you or your virtual assistant should cover:

Marketing Overview:

? Create and carry out a plan to syndicate your articles
? Create and implement a plan for all marketing strategies and campaigns
? Run split tests on all of your marketing campaigns and view results Read more of this post

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