Correcting the Social Media Myths


Social media is the buzz word in marketing. You can be watching TV, eating in a restaurant, or on your computer and you will see or hear some mention of a social networking site. It may be Twitter, Facebook, YouTube, LinkedIn, Blogs, or another of the many social networks.

Whether you are on the social networks or not, you’ve even come to recognize their logos. Social media has become a way of life and a powerful marketing avenue for businesses.

But as powerful a source as social media presents, there are some business owners who still aren’t utilizing this incredible opportunity to grow their business sighting one or more of these 4 myths: Read more of this post

Does Your Company Have a Social Media Plan? If Not You Should!


Finance and Commerce - New Applications Levera...

Image by DavidErickson via Flickr

Social media and conversation marketing have the potential for transforming brands like no other communication methodology ever employed. The reason? It transforms the fundamental nature of the traditional brand/customer relationship. Historically, companies have used traditional media to advertise in a uni-directional way. It used to be all about broadcasting a message – with feedback loops tied chiefly to the ultimate purchase of a company’s product – or worse, no purchase at all.

Thanks in part to the transformative impact of online social media, that brand/customer relationship is experiencing a sea-change.. As increasingly informed and savvy consumers begin to demand more transparency and honesty from businesses they support, companies are no longer able to hide behind an ability to fully control the message. Steadily, businesses are now leveraging social media as both an offensive and defensive means to forge new and solidify existing relationships while building trust through transparency. The most successful of these organizations are now doing much more than simply monitoring the consumer pulse… they are engaging and interacting on a real-time basis with existing and potential customers, throughout the entire buying cycle. Read more of this post

Top 10 Social Media Sites To Help Market Your Business!


Image representing delicious as depicted in Cr...

Image via CrunchBase

Today we’re going to talk about the top 10 social media sites, how they play a role in web 2.0 marketing, and how you can easily build accounts with each of them, along with our personal ranking chart and how marketing by social media to these top 10 sites can help you begin expanding your business.

1. Digg.com – After in depth analysis, we decided Digg, in terms of article marketing, social media marketing, and expanding your presence on the internet, to be ranked higher than both Facebook and Twitter. Here’s why; Digg is a social bookmarking site that let’s you easily setup an account, connect it directly to both your Twitter and Facebook accounts, and bookmark links with embeded urls that direct back to web pages, articles, social sites, videos and blogs. Digg has been around since 1998, and has a page rank of 8. Digg receives millions of visitors every single month. When you are marketing by social media, using Digg as a social media site is crucial to your success.

General posting capabilities – 10
Account setup – 10
Google pagerank – 8
Activity – 9
Spam Friendly – 9
Overall User rating – 9.2

2. Facebook.com – Facebook by far has been the fastest growing full capacity social media site thus far. Currently they have over 400 millions users worldwide with over 50% of them active on a daily basis. Facebook has a fully capable user interface with applications, blogs, comment posting, friend adding, video uploading and more. Adding friends on Facebook is easy. Building lasting relationships is a bit more challenging, but critical. Adding comments each day to your own page can be seen by your friends, which virally transcends out into the community and can eventually be seen by thousands and thousands of potentially interested prospects. But be careful, once you get up towards 5,000 friends, Facebook will prevent you from gaiNing any more friends, and at that point you will need to create a fan page where you can post from and invite friends to give you positive feedback. Read more of this post

3 Ways to Avoid Social Media Burnout


Free twitter bar

Image via Wikipedia

 

Well, if your a big fan of Twitter, Facebook and MySpace then you already know in order to use them effectively as a social media marketing tool, you have to stay on TOP of your game and keep a routine going to get you the best exposure and reach, to build your credibility and relationships.

3 Ways To Avoid Social Media Burnout… What Is It?

Have you ever spent a TON of time organizing your social media profiles, adding new website URL‘s, and making sure that your able to reply to just about everyone that either reply to you or send you a email? Then, you already know how TIRING it can be trying to keep up to the point you just want to turn off the computer and get back to it later… That’s social media burnout 😉 Read more of this post

Why Hire a Virtual Assistant to Manage Your Social Media Marketing?


Image representing LinkedIn as depicted in Cru...

Image via CrunchBase

What makes social media networks such an unavoidable part of your online business? When YouTube first came out with the idea of sharing videos, experts wrote it off by saying, “who would spend his time to upload videos and share it with others”. This happened with most of the now popular social media sites.

Businesses like yours, who understand and appreciate the importance of social media networks and its benefits often fail to make the best use of it, thanks to the other complex and more important activities of your business. Most businesses start-off with planning promotional activities on social media networks but seldom stick to those plans and leave the job undone and finally either end-up underplaying the importance of it or ignore its huge marketing potential for the time being.

Read more of this post

Outsourcing For Maintaining a Quality Presence on Facebook, Twitter and Social Media


Social Network Synchronization

Image by Eric Schwartzman via Flickr

There are many ways social networking can help your online marketing strategy for your business website. The only way that social networking works for marketing, however, is if it is kept up constantly, including up to date Tweets, fan pages and social and business page updates, within the social media you are using. This takes quite a bit of work and time, especially if you want your fingers in as many social network pies as possible. This is where the expertise of an independent contractor or virtual assistant can really help you.

A virtual assistant for your social networking has several advantages to consider when you are using social networking for your online marketing. First of all, your virtual assistant can keep up with all of the social networking. You can have your assistant post updates on Facebook, do tweets, tweak pages, and spread the word around about the social networking aspect of your business. Although individually these things don’t take a lot of time, when they have to be done several times over many sites, it can eat up quite a bit of your day you could have been spent on something else for your business. The correspondence with fans and interested people takes up a lot of time, especially once you get popular which is of course the goal of business pages within social networks. Read more of this post

Social Media Best Practices – 11 Tips


Free twitter badge

Image via Wikipedia

1- Be cordial and courteous. Remember, the aim is to be social. Treat your virtual pals as you would treat those you have face-to-face contact with. Don’t be sarcastic or a smart aleck in your tweets and posts.It does come through to the reader. Also, don’t type in all caps. Not only is it hard to read it comes across as shouting and no one likes being yelled at.

2- Do submit original content. It’s all well and good to share interesting content from others that’s worth sharing but ever so often make it a point of duty to put together and share something original. Not only is it a great way to promote yourself its helps your credibility and if your content is really good, others could potentially see you as a thought leaders or expert.

3- Participate actively.Don’t be shy! Get out there and participate. Share insightful thoughts and give well-spirited, constructive criticisms. You see a great post or article, let the submitter know how much you appreciated it. Comment on blogs, post to forums, submit articles to ezines, produce compelling videos and have fun while doing it all.

Read more of this post

%d bloggers like this: